Which Team Has Won The Soft Power World Cup?

The World Cup is being framed as a top “soft power” platform, with Norway topping researchers’ 2026 men’s tournament ranking for shaping global perceptions. The study identified the top five soft power winners using measures such as social media buzz, team partnerships and star-player influence. Norway took first place, driven by a collective self-belief theme and the public appeal of star Erling Haaland. France placed second, highlighted for projecting “luxurious indulgence” through on-field performance and fashion. England ranked third, using nostalgia linked to music references and cultural partnerships. Mexico followed in fourth for hospitality and authentic celebration, while Cabo Verde finished fifth after a “triumph in adversity” narrative tied to a goalkeeper’s mother facing a visa issue. FIFA’s World Cup showcase gives nations a platform to build brands and extend influence, making maintaining attention crucial.