Wickes and Bauer Media unveil life sized human table football pitch

Wickes and Bauer Media unveil life sized human table football pitch reports a large-scale brand activation linking a home-improvement retailer with radio audiences. Wickes turned a store car park into a life-sized human table football pitch using products from the retailer, as part of its 14-year partnership with Bauer Media. The event featured presenters from The Dave Berry Breakfast Show on Absolute Radio—Dave Berry and Matt Dyson—who selected two teams of 20 listeners to play. Participants had a chance to win a share of £10,000 in Wickes gift cards, while listeners could also predict the winning team online. The activation was hosted by Absolute Radio presenters including Jay Lawrence, Andrea Fix, Matt Dyson, and Ben Burrell. Executives from Bauer Media and Wickes described the move as an effort to evolve with audience culture around summer football.