Winning Moves kicks off World Football Stars range at retail

Winning Moves has kicked off the World Football Stars Top 200 Top Trumps range, now on sale ahead of the FIFA World Cup. The six packs showcase leading male and female footballers, with the latest editions presented in chrome-finish cases to enhance collectability. The World Football Stars line also includes related games and football gifts, with distribution through almost 3,500 retail outlets across groceries, convenience stores, specialist retailers, petrol forecourts and independents. Kieran McNamara, Head of Retail Sales, said the company is backing a summer push—partnerships with football content creators, online and radio advertising, sampling at Powerleague venues, and digital campaigns designed to reach millions of fans.