World Cup, NBA Finals, spark surge in sign-ups for DraftKings. Will profits follow?

DraftKings said the World Cup and NBA Finals helped it add customers much faster this spring and early summer, even as profits and revenue fell. Executives told analysts that customer growth was 75% faster than Q2 2025 and 30% above plan, supported by investing 10% more in customer acquisition. However, the sportsbook still lost money in the quarter, recording a $68 million loss versus a $158 million profit a year earlier. Revenue declined from $1.51 billion to $1.44 billion. The company pointed to bettors winning more than expected and to the cost of acquiring those new customers, despite a 10% year-over-year revenue increase when adjusted for outcomes and acquisition.