Apple's 'Surprise and Shine' Moment Belongs to John Ternus - Apple (NASDAQ:AAPL)

Apple is set to hold its biggest event of the year on Wednesday at 1 p.m. ET at the Steve Jobs Theater in Cupertino, with John Ternus running the show for the first time in 15 years. The “Surprise and Shine” event is Ternus’s first iPhone launch since he became CEO on Sept. 1, after Tim Cook moved into executive chairman. Three new phones are expected, led by Apple’s first foldable iPhone, likely priced from $2,099 and branded “Fold” or “Ultra.” Bank of America expects $150 to $200 higher prices on pro-line models due to rising memory costs, and notes a revamped Siri partly based on a customized Google Gemini model. Analysts are split, but consensus remains broadly positive around targets.