Bonchon Earns Industry Recognition, Approaches 500 Locations Globally

Bonchon is approaching 500 locations globally, a milestone that underscores the strength of its menu and brand. CEO Suzie Tsai says the growth reflects the dedication of franchise partners and the growing appetite for Korean cuisine, as the brand expands with new openings in Flower Mound, Texas; Des Moines, Iowa; and Wesley Chapel, Florida, signaling momentum in the U.S. market. Malaysia is identified as the next step as Bonchon continues bringing its fried chicken and chef-inspired flavors to new communities while supporting partners' long-term success. Blas Escarcega, the chief development officer, notes there is tremendous white space and demand for the brand’s flavors and crunch, and Bonchon is actively seeking experienced franchise partners backed by proven systems, training, and operational support. With more than 20 years in the category, the brand has built a loyal following for its hand-battered, double-fried chicken and consistent guest experience. The expansion targets Southern California, Phoenix, Las Vegas, Nashville, Atlanta, the Carolinas, and many cities across Florida and Texas, reflecting a strategy to scale with multi-unit operators and a differentiated concept. Franchise information is available at franchising.bonchon.com.