Can Apple's incoming CEO bring back the product design mojo of the Steve Jobs era? | Fortune

Can Apple’s incoming CEO bring back the product design mojo of the Steve Jobs era? The article frames a leadership transition as Apple’s biggest in 15 years, with engineers and investors questioning whether the company can return to a product-first culture. It cites Matthew Rogers, who worked on the original iPhone team and described how Steve Jobs pushed for near-perfection, fostering direct debate among consumer-minded product leaders. Rogers and other former design and hardware employees, along with investors and analysts, say Apple has lost part of that design “magic” over time. The handoff from Tim Cook to incoming CEO John Ternus, who currently leads hardware engineering, is expected in September. The article notes Cook’s performance, with revenue up more than $300 billion since 2011 and profits more than quadrupling, but points to concerns such as incremental iPhone updates and struggles with Siri and Vision Pro. Gene Munster warns AI could pressure Apple’s grip on consumer hardware if it does not reinvent itself.