Claude users are canceling their subscriptions, citing Anthropic's new AI watermark

Anthropic says some versions of Claude will embed an “imperceptible watermark” in AI-generated text, but the feature is already prompting cancellations. The company, in updates this week, said the mark is designed to travel with copied-and-pasted content and may survive certain edits, helping distinguish AI output from human writing. Anthropic also said watermarking doesn’t affect the meaning, quality, or readability of Claude responses. Since Monday, dozens of users on X told Business Insider they canceled Claude subscriptions, including Claude Max plans starting at $100 per month, citing concerns about a persistent label in work such as coding and client deliverables.