Considers new rules for Apple and Google platforms

Britain’s Competition and Markets Authority (CMA) has launched a consultation proposing new rules for Apple and Google aimed at increasing flexibility for app developers and widening access to mobile platform features. The consultation, announced Tuesday, would require both companies to allow developers to direct users to alternative payment methods outside the Apple App Store and Google Play Store, avoiding mandatory platform commission fees. The CMA says Apple currently restricts these practices in the UK, while Google imposes different limitations. It is also seeking input on principles to ensure any fees for off-platform transactions are “fair and reasonable,” preventing platforms from discouraging alternative payments. In parallel, the regulator is consulting on proposals that would require third-party developers to gain access to Apple’s near-field communication (NFC) technology on iPhones. Broader NFC access could enable alternative contactless payments via iOS apps and support future innovations such as account-to-account payments and stablecoins. Analysts note the UK effort arrives amid growing EU pressure under the Digital Markets Act.