Council Post: How Do You Know If Your Business Is Using AI Correctly?

Nitin Gupta, founder of QRCodeChimp, argues that the key question for companies adopting AI isn’t “how much” they use, but whether AI changes the economics of real processes. He says AI’s early value often shows up as faster, cheaper cognitive work—coding, research, document analysis, and routine customer questions—yet many initiatives add complexity if they don’t materially improve outcomes. Gupta stresses that an AI model alone isn’t a business system; it needs context, tools, permissions, memory, and verification. He also links ROI to “trust,” noting that visible software layers tend to commoditize while assurance remains difficult.