Eight trends that should shape your mobile strategy in 2019

A new report on mobile strategy for 2019 highlights eight technology trends, previewing four that Travelport executives expect to influence travel-focused apps and platforms. It points to the accelerating mainstreaming of AR and VR, citing more than 500 million AR-enabled mobile devices and over 2,000 AR apps in the App Store. On predictive analytics, Travelport’s Mike Mulligan suggests AI-driven personalization could reduce the need for traditional search by presenting offers aligned with traveler preferences. The piece also frames airlines as retailers, expanding beyond fares to sell broader products across the customer journey. Finally, it emphasizes conversational UI, where voice and text must be used in the right moments based on traveler context.