Expert reveals which of Mrs Hinch's gadgets are worth your money

A Daily Mail feature examines which of influencer Mrs Hinch’s cleaning gadgets are genuinely worthwhile and which may end up as clutter, citing interior design expert Jordana Ashkenazi. Sophie Hinchcliffe, 36, known for promoting homeware to 4.8 million Instagram followers—including grape cutters, label machines and silicone hairbrushes—appears in the article as the subject of the evaluation. Ashkenazi argues that social media can promote the idea that every inconvenience requires a gadget or storage hack, leading people to buy for the fantasy of order rather than how they live. The piece highlights a silicone shampoo brush priced at £4.20 and describes it as potentially useful for short, fine hair, but likely less practical for very long or thick, curly hair due to tangling risk and the need to rinse and dry. Another item discussed is a clever knife cutter from Amazon—listed at £6.95—presented as useful for preparing meat, herbs and quick meals. The article also frames these products as adding to the number of items in bathrooms rather than simplifying use.