Fish & chip customers refusing to buy three items leaving UK shops at risk

UK fish and chip shops face mounting risk as cod prices climb and quotas shift Atlantic fishing patterns, prompting diversification to hake, pollock, and monkfish. At Knight's Fish & Chips in Glastonbury, Somerset, owner George Morey says customers insist on cod despite tasting others first, highlighting cod’s premium status and white-gold perception. Fellow seller Adam Papa of Papa’s in Weston-super-Mare stresses the need for customer understanding of higher fish costs. Trading standards officials caution against mis-selling, though they say it is not widespread. DNA barcoding identified pangasius in three of ten samples, a concern for some traders.