Hackett London heads to Scottish Highlands for next 'Journey of a Man' AW26 campaign release

Hackett London, the British menswear brand owned by AWWG, is continuing its “The Journey of a Man” AW26 campaign with “Chapter 2.” The new instalment shifts from the first chapter’s focus on “modern man” and seasonal change to the Scottish Highlands, drawing on “the codes of British country life.” Mariano Vivanco shot the campaign with a group of friends “leaving the noise and busy pace of the city behind.” The countryside moments include driving across open landscapes, traveling by motorcycle, fishing by a lake, and time with their dogs. The seasonal collection highlights soft moleskin, warm flannel, refined knits, and archival “Horse and Hound” check tweed. Outerwear ranges from suede rib gilets to wax field jackets, shearling bomber jackets, and water-resistant Velospeed jackets.