Hollywood fights AI, a new filmmaking hub takes shape in Culver City

Culver City’s open space, a venue usually tied to community events and movie nights, has become a hiring hub for AI filmmaking studios during LA Tech Week. Last Wednesday, companies showcased life-like AI video work and recruited emerging talent, including out-of-work creatives, as they try to reinvent traditional production. Promise cofounder Dave Clark said the area is becoming “a great breeding ground” for new filmmaking. The cluster includes Promise, TrueShort, Native Foreign, and PhantomX, while Luma AI opened a Dream Lab facility in Culver City last year. Luma’s 7,000-square-foot site employs 13 people. The city says the shift is part of an evolving creative economy.