How Pentland Brands Is Using AI to Replace Product Photo Shoots and Transform Operations - ClickZ

Pentland Brands has stopped traditional product photo shoots and moved to AI-generated imagery for selling packs to partners such as Decathlon, JD Sports, and Amazon, with orders often placed months before products exist. This shift grew from an AI entrepreneurial program that invited employees at all levels to experiment with tools and develop business cases, the aim being to make AI a pervasive driver across the organization. Early results emphasized operational speed and handling cross-team complexity, though realism remained a challenge. A specialized partner, Grasswold AI, was brought in to produce selling packs, and plans now extend to CAD-based imagery for direct-to-consumer pages.