McDonald's taps law firm White & Case in cases alleging AI-powered price-fixing

McDonald’s has hired law firm White & Case to defend the fast-food chain against proposed class actions alleging it uses AI-assisted pricing tools to illegally coordinate menu prices across its U.S. restaurants. The move comes after the filings claimed the company’s technology effectively enables competing locations to align prices in a way that would violate antitrust laws. McDonald’s is contesting the claims as the cases advance, with the dispute centered on how AI is used in its pricing operations rather than on any specific named competitor. The matter is being handled in Washington, according to the Reuters report.