Meta gives Muse an adorable mascot amid AI doomerism

Meta is rolling out a new “Jollybot” mascot for its Muse AI assistant, aiming to make the agent feel like a friendly, usable companion rather than an existential threat. The character was designed by Muse product design lead Alex Cornell, with chief AI officer Alexandr Wang describing the effort on X. Jollybot has started appearing across Meta’s rollout and partner announcements, including Spotify’s Wednesday announcement showing a Muse integration with Jollybot wearing Spotify-green headphones. The piece notes that while a mascot can ease early comfort with chatbots, it raises brand risk because it can be prompted into many scenarios. Users can customize Muse’s agent name, appearance, and style.