Morrisons launches free World Cup app game with freebies and discounts

Morrisons has launched a free World Cup-themed sweepstake for its More Card loyalty customers, timed to the tournament kickoff. By tapping the More Card app feature, customers join a sweepstake and are assigned a team to back; upon revealing the team, they receive a free in-store treat and can win additional prizes as the tournament unfolds. To participate, customers must be signed up to the More Card loyalty scheme and reveal their team by June 24. The first freebie is claimed by activating offers in the My Offers section and scanning at checkout.

The promotion offers a substantial prize: 1 million More Points (worth £1,000) awarded to the winning country’s participants, with 10 winners overall each receiving 1 million More Points. In addition, the campaign promises other incentives, such as loyalty-point boosts and vouchers during various World Cup milestones. Points can be redeemed in-store against groceries or discounts, and progress can be tracked in the More Card app. The Big Match Sweepstake runs alongside World Cup coverage to boost engagement across customers.