New Rules Will Make Subscriptions Easier to Cancel from January 2027

Thousands of UK businesses preparing for subscription-service changes now face an earlier deadline. Andy Burnham announced this week that consumer protection reforms on “subscription traps” will move ahead and take effect by January 2027, instead of the following spring. The rules would require clearer, prominent, easy-to-understand information before signing, including when auto-renewal kicks in at a higher price. Companies will also need renewal reminders and must make it straightforward to cancel. Clarke Willmott’s specialists say compliance will extend beyond contracts to websites, apps, payments, CRM, customer service and marketing. The government is also consulting on action against misleading “pretend prices.”