Ole Miss, Adidas agree to deal making brand Rebels' new official apparel partner

Ole Miss is switching its official apparel partnership to adidas, ending its current deal with Nike once it expires in June 2027, according to reports from Pete Nakos and Brett McMurphy. The change makes adidas the Rebels’ new official apparel partner and comes as the company continues expanding in college sports; it recently added Penn State and Tennessee to its portfolio earlier in 2026. The timing also highlights adidas losing ground elsewhere: Miami, an adidas school since 2015, is returning to Nike on a 10-year pact worth more than $200 million, with its current adidas agreement set to expire next June. Ole Miss becomes the latest program to adjust partners amid a shifting college apparel landscape.