Shopping Habits and Brand Loyalty Survey | Snipp

Snipp Interactive released results from its “AI and the Modern Shopper Journey” survey of 1,000 U.S. adults who regularly use AI tools for search and shopping. Conducted online in September 2026, the study found AI is increasingly moving from research into product discovery, comparisons, promotions, and purchase decisions. Nearly two-thirds of respondents (61.8%) reported buying a product after receiving an AI recommendation, while 71.3% said they have asked an AI assistant to find discounts, coupons, or deals. The survey also found 83.6% use AI to discover previously unknown brands or services. Respondents reported mixed trust: 85.3% trust AI recommendations at least somewhat, but 69.2% worry about brand or retailer influence. Key platforms included ChatGPT, Gemini, Claude, Copilot, and Perplexity.