Starbucks Revives Its Holiday Album and Hand-Drawn Ads for Coffeehouse Comeback

Starbucks is bringing back a holiday album and hand-drawn ads as part of a seasonal campaign aimed at a coffeehouse comeback. A TV spot airing for the second year in a row features animation by artist Geoff McFetridge, continuing the company’s focus on handcrafted creative work. While the short item doesn’t provide figures on timing, reach, or budget, it frames the campaign as another example of major brands leaning into more human-led production styles for seasonal marketing rather than relying solely on automation or digital templating. The brief also references political context in the same line, but the core news is the creative direction of the holiday push.