The 30-day plan to get your business discovered by AI

The article argues that AI-driven discovery is already reshaping real estate marketing, and that the winning strategy is content AI can reliably trust rather than simply publishing more. It cites FlyDragon’s 2026 State of AI SEO in Real Estate report, saying 91% of agents do not appear when buyers ask ChatGPT, Perplexity, or Google AI Overviews for “best agents” or neighborhoods, and HousingWire data that only 8.4% show up at all, with the top 1% capturing 47% of citation share across metros. A UKPD survey found 15% of recent homebuyers used AI tools during their search, and Cotality reports 75% expect AI to play some role. The piece also notes trust in AI alone fell from 30% to 16% year over year and that 44% would pay extra for human verification, emphasizing that buyers seek context before contacting agents.