THG Ingenuity Launches AI Shopping Assistant in Collaboration with Google Cloud, Driving 8x Higher Conversions

THG Ingenuity, in collaboration with Google Cloud, has launched an AI Shopping Assistant built on the Gemini Enterprise Agent Platform to deliver a highly personalized shopping experience for brands like Myprotein. The solution uses real-time, context-aware product discovery and aims to boost engagement and conversions across digital storefronts. Early results show a 5.5x increase in first-time buyer conversion rates and a 22% uplift in average order value, while returning customers posted a 4.61% CVR gain and a 9.6% AOV uplift. The assistant acts as a brand-specific advisor, reflecting product catalog nuances and brand voice.