Three quarters of people aim to keep their 'future self' happy

A survey of 2,000 adults finds that three quarters say they try to keep their “future self” happy, even if it’s not always easy to look beyond day-to-day life. Seventy-seven percent believe in the idea “a stitch in time saves nine,” embracing small habits today to make things easier later. Many people do so through everyday actions: 47% build loyalty points with favorite brands, while 41% plan meals in advance to reduce waste. However, 60% say it’s hard to think too far ahead due to unexpected expenses. Tech also plays a role for 28%, who use technology to track household spending. The research also shows winter pressure: 73% think it’s important to start preparing early, and 84% are already taking steps to build a financial cushion.