Why Gen Z Is Trading Bars and Dating Apps for Hiking Clubs and Outdoor Adventures in 2026

A shift in how Gen Z socializes is accelerating in 2026, with more people trading bars and dating apps for hiking clubs and outdoor activities, according to Business Insider and other cited reporting. Hiking clubs, once niche, have become a mainstream option for remote workers seeking face time, and for daters frustrated with apps. AllTrails’ chief marketing officer Carly Smith linked the trend to changes in work patterns, noting a growing need for real-world community beyond work and digital spaces. Growth data from Strava’s Year in Sport report says hiking clubs grew sixfold in 2025, nearly doubling the pace of run clubs, based on data from more than 180 million users and a survey of over 30,000. Bank of America economists reported fitness-category spending rising about 9% for Gen Z versus under 4% for bar spending. The article also cites Strava and AllTrails user growth, and highlights increased interest in trails more than 200 miles from home.