Coca-Cola hosts 24-hour football festival for FIFA World Cup 2026 fans in HCM City

Coca-Cola Vietnam staged a 24-hour football festival for FIFA World Cup 2026 fans in Ho Chi Minh City, debuting its “24 Hours of Feel It All with Coca-Cola Festival.” Held July 19–20 at Saigon Riverfront Park, the event combined sports, music, cultural performances, entertainment, and food, drawing thousands of football supporters. As a long-time official sponsor of the FIFA World Cup, the company said the initiative is designed to help fans connect and share tournament moments. The program included a “Camping Zone,” featuring outdoor-style social activities and live music for younger audiences, with Vietnamese artists performing during a countdown to the final match. The festival ended with fans watching the FIFA World Cup 2026 Final live on a 1,000-square-metre LED screen. Coca-Cola also highlighted fan-focused initiatives such as special-edition packaging and digital activations.