How to Start a Functional Beverage Brand: Free FMCG Webinar

Fast Moving Consumer Goods, Inc. is launching the CPG Brand Builder Series, a free 12-week webinar program designed to help beverage founders, investors, and brand managers build a functional beverage brand from initial concept to first sale. The initiative will begin on Thursday, July 9, 2026, and runs with sessions held every Thursday at 4:00 PM PST (7:00 PM EST). The company, described as the nation’s first fast moving consumer goods incubator, said the program will be delivered via Zoom. According to the release, it is intended for a nationwide audience and covers brand development steps through commercialization. The event also reflects the firm’s role in supporting early-stage consumer packaged goods ventures.