Milwaukee Brewers make MLB History with record breaking postseason merchandise sales

The Milwaukee Brewers are two wins away from their first World Series title, but their postseason run is already setting league records for sales. USA Today’s Bob Nightengale reports the Brewers have sold more merchandise in this postseason than any team in MLB history. MLB officials shared the milestone with owner Mark Attanasio as Milwaukee continued its October surge. The jump reflects fan demand building well before the World Series, accelerating after the Brewers swept the Los Angeles Dodgers for the National League pennant. Milwaukee surpassed the prior record held by the 2022 Philadelphia Phillies by about 5%, with additional comparisons to the 2025 Chicago Cubs and 2024 Los Angeles Dodgers.