Patrice Evra shows up with a new tattoo in the new It's All At Stake video

Patrice Evra's involvement in the new It's All At Stake video marks a high-energy expansion of the campaign's star power. The clip opens with Iker Casillas in a nightclub, framed by champagne and loud music as he basks in the attention. It then shifts to a local football match where Sergio Agüero slots home a free kick and the crowd erupts. Eden Hazard appears in a locker-room sequence as a boisterous coach, barking instructions as his team gears up for victory. Finally, Evra steals the scene, cast as a tattoo artist who offers a playful twist to his famous line, turning the moment into theatre. He joined Stake as a global ambassador in July 2025, broadening the brand's appeal and signaling a strategy to blend football pedigree with lighthearted humor. This collaboration reflects Stake's aim to mix celebrity prowess with relatable, entertaining storytelling during a tournament year.