Patrice Evra shows up with a new tattoo in the new It's All At Stake video

Patrice Evra's latest It's All At Stake video expands the campaign's energy by placing him in a playful tattoo-artist role that mirrors his on-camera persona. The clip begins with Iker Casillas in a nightclub setting, surrounded by dancers, loud music, and champagne, before moving to a local match where Sergio Aguero's team earns a celebrated free kick and the crowd erupts. Eden Hazard then features in a locker-room sequence as a hard-edged coach, barking orders as his players push toward victory. Evra's cameo quickly becomes the focal point, using his signature catchphrase as a joke to inject humor and personality into the ad.

Stake confirms Evra joined as a global ambassador in July 2025, a move the brand portrays as expanding its appeal beyond traditional football fans. His natural camera presence and willingness to play off humor are highlighted as reasons the campaign can connect with supporters of the Premier League, Ligue 1, and Juventus, as well as casual viewers familiar with his personality from clips and interviews. The video reinforces Stake's strategy of pairing star names with fast-paced, entertaining sequences to ride the momentum of a global tournament year. Evra's presence, the article notes, adds momentum and distinctive appeal that sets this campaign apart from typical endorsements.