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Why is the Cheesecake Factory at the center of the latest culture war?

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Why is the Cheesecake Factory at the center of the latest culture war?
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A joke at a political rally involving former President Barack Obama has thrust The Cheesecake Factory into a fresh U.S. culture-war spotlight. Obama, speaking in Ohio ahead of the midterms, compared President Donald Trump’s White House renovations to “Saddam Hussein opened a Cheesecake Factory,” referencing the former Iraqi leader’s lavish, gold-heavy style. Obama also cited claims such as “supergluing gold medallions” in the Oval Office and building a ballroom bigger than the White House. The chain, founded in 1978 by David Overton, has 218 locations and $1.03 billion in annual revenue, and is known for kitschy decor. Trump defended his taste, while officials posted on X and Treasury Secretary Scott Bessent ate at a nearby restaurant.

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