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Bloomberg Business

Why the UK's Most Ridiculed City Is Getting Its Swagger Back

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Why the UK's Most Ridiculed City Is Getting Its Swagger Back
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Milton Keynes, a little over an hour north of London, is competing to be named the UK’s City of Culture for 2029. The potential designation could bring significant arts funding of more than £10 million (about $13 million) along with a tourism boost for the city of roughly 300,000 residents. For many Britons, the news comes with skepticism, given the town’s reputation for being “ridiculed” in the past. The article frames the campaign as an effort to regain confidence and project a new image as culture spending and visitor numbers would rise if it wins the title.

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