Comarch Loyalty Transforms Azerbaijan Airlines' Loyalty Program into a Fintech Ecosystem

Comarch Loyalty has overhauled Azerbaijan Airlines’ AZAL Miles frequent-flyer program, shifting it into a fintech-style ecosystem. Using the Comarch Loyalty platform, the airline moved from distance-based rewards to status miles tied directly to ticket spend. The AZAL app now includes a built-in QR scanner so members can earn and redeem miles with non-airline partners. Comarch also introduced “Cash+Miles,” letting passengers split payments between cash and accumulated miles at checkout. The system supports third-party API connections, including a recent integration with Bolt, and enables exchanging miles for ride-hailing vouchers. Rewards automation includes Welcome, Birthday, and targeted promo codes. The platform runs for a coalition of 2,000+ partners.