Google Purchases Spirit Airlines' Data In $10 Million Bankruptcy Deal To Help Train Its AI

Google has agreed to pay $10 million for a large set of internal business data from Spirit Airlines after winning a bankruptcy auction, according to filings cited by Business Insider. The deal is not a purchase of Spirit itself; instead, Google would acquire corporate information and custom software tied to Spirit’s operations, reportedly excluding customer and credit card data. Google plans to use the materials for product development and to improve training of its AI models. The auction drew competition from Mercor, which initially bid $7.5 million after Google’s $5 million offer. The sale still needs approval by the U.S. Bankruptcy Court for the Southern District of New York, with a hearing set for August 19.