Columbia Sportswear to Give Away Survival Bunker with Launch of the "Don't Panic Room

Columbia Sportswear says it’s launching a campaign and contest, the “Don’t Panic Room,” aimed at outdoor enthusiasts who can demonstrate survival skills. Starting today, participants can submit videos showcasing their ingenuity and resilience for a chance to win a modified 40-foot by 8-foot off-grid bunker. The winner gets a delivered shipping-container bunker stocked with Columbia gear, including footwear, tools and survival essentials. The brand will kick off the effort with a film on columbia.com/bunker featuring CEO Tim Boyle. Columbia says the bunker includes a bunk bed, small kitchen and dining area, bathroom, and a robotic dog named Rocky, plus shelves of sealed, long-lasting jackets using Omni-Heat Infinity reflective thermal technology. Entries run through November 24, 2026 via Instagram or the contest site.