Fernandes' £9.5m Image Rights Haul Raises Stakes in United Contract Talks

Bruno Fernandes generated more than £9 million from image rights during the 2024/25 season, according to accounts filed by his company BF8 Sports. The figure is described as sitting above his Manchester United wages in size, highlighting the commercial risk for the club if the captain enters the final months of his contract without an extension. The Manchester Evening News reports BF8 Sports—founded by Fernandes in 2020 with him listed as the only director—made £9.5 million, up £1.1 million year-on-year, while cutting costs by 44%, reducing taxes and social security by more than £200,000. The company left net earnings of £9.2 million.