FREELANDER 8 Showcases Strength at Abu Dhabi Investment Forum in Shanghai

FREELANDER 8's showcase at the Abu Dhabi Investment Forum in Shanghai signals a bold push into the premium all-terrain segment. Lucia Mao, CEO of FREELANDER International, outlined the brand's strategy within a 12-year Jaguar Land Rover and Chery partnership, while Phil Simmons, FREELANDER Design Hub Director, described translating classic British design into the new energy era. From its China base, FREELANDER aims to accelerate its global journey and redefine the premium off-road market. The presentation underscored ongoing collaboration with JLR and Chery, with Simmons' team balancing heritage cues with electrification, setting the stage for a broader international rollout.