Shai Gilgeous-Alexander Reportedly Sent Lawyers After Advertisement Mocking His Foul Drawing

Shai Gilgeous-Alexander is reportedly taking legal action to protect his likeness after persistent online mockery surrounding his foul drawing. A letter dated May 22, 2026 from Eric Fishman of ArentFox Schiff LLP, representing Gilgeous-Alexander, demanded that Underdog permanently cease using his NIL in media, apps, and promotional materials. The complaint centers on Underdog's Unethical Hoops board game, which features his likeness and was advertised by Dillon Brooks during this year's playoffs. The move marks a notable off-court escalation for the reigning two-time MVP, who had previously dismissed taunts about flopping. The Athletic reported the contents of the letter, amplifying the dispute among fans, marketers, and players.