Sportsmen, here's how to avoid a red face this summer

Sportsmen, here's how to avoid a red face this summer centers on sun safety for outdoor athletes, citing new research from Macmillan Cancer Support showing just 33% of men consider sunscreen necessary during sport. Dermatologist Dr. Emma Craythorne warns that elite athletes face outdoor exposure at peak hours, often neglecting ears, lips, neck, and the backs of the neck. Practical guidance includes applying sunscreen twice with about 20 minutes before exercise and reapplying during breaks, while endurance sports benefit from SPF sticks and water sports from waterproof formulas. A product example is Face Fluid SPF50, priced at £10.95 from AltruistSun, with emphasis on shade and protective clothing to reduce sun damage.