Utz Cheese Balls Brought the Crunch to Beer Bowl 2026 in Support of the Eagles Autism Foundation

Utz Quality Foods, LLC, the maker of Utz Cheese Balls, sponsored Beer Bowl 2026, a charity event hosted by Jason and Kylie Kelce in Sea Isle City, New Jersey benefiting the Eagles Autism Foundation. Held June 25, 2026 at the Yacht Club of Sea Isle City, the event featured Utz’s “Million Cheese Ball Challenge,” created with Garage Beer, where participants searched for ping pong balls inside a giant pool containing more than one million Utz Cheese Balls. CBS also referenced multiple fan activations, celebrity appearances, and a team-based competition. Utz separately participated on June 24 in a Team 62 event at The Ocean Drive, also raising support for the foundation. The total raised was $1.26 million, surpassing the 2025 $1 million record.