Bold new look for reinvented 2027 Hyundai Tucson

Hyundai has unveiled a refreshed, fifth-generation Tucson with a new “Art of Steel” design language that’s described as more bold and robust, including a 4x4-inspired look. The brand says the updated styling brings its best-selling crossover into a new era and positions the model as a rival to the Toyota RAV4. The new Tucson follows the Art of Steel approach first introduced with the second-generation Nexo, and Hyundai plans to roll the design language out across its lineup over the coming years. Hyundai presented the reveal in Korea “overnight,” and the story notes it is being updated as more details are released.