Ford Just Put Apple Maps in the Dashboard of a $30,000 EV. Apple Didn't Have to Build a Car.

Ford’s Universal Electric Vehicle Platform will use Apple Maps for navigation starting in 2027, marking another step for Apple technology in cars after Apple canceled its own vehicle effort. The partnership includes Apple’s MapKit for Automotive developer kit, announced alongside Ford’s midsize electric vehicle priced around $30,000. Apple Maps is not limited to phone mirroring; CarPlay projects an iPhone display, while Ford will embed Apple Maps directly into the vehicle’s interface so Ford can match the look to its design. The system provides turn-by-turn directions with natural-language search, live traffic and incident data, and EV routing that preconditions the battery before a charge stop. Apple also says MapKit supplies road-level information for automakers building hands-free driving features, and Ford plans to integrate it into the next generation of BlueCruise. The article contrasts Ford’s scale with Apple’s services profitability, noting Ford’s recent losses and a recall of more than 565,000 Broncos.