Ford's hidden QR page offers first look at $30,000 electric pickup: 'You spotted a unicorn'

Ford is teasing its next electric pickup via a hidden QR page on a camouflaged test vehicle, promising a future around $30,000 and a 2027 launch in Louisville, Kentucky. The teaser, titled You spotted a unicorn, shows short clips but with no official name or exact release date yet. Ford touts a midsize footprint—leaning toward Maverick sizing rather than Ranger or the F-150 Lightning—to keep costs down by using a Universal EV platform and a lithium iron phosphate battery. If accurate, the program could broaden EV accessibility by offering a more affordable, practical option with at-home charging emphasis and potential solar integration.