Toyota Wants To Tighten The Belt - Jalopnik

Toyota aims to reclaim Japan’s top market value through a belt-tightening program led by new CEO Kenta Kon. Kon joined the board on June 17 and took the helm on April 1, succeeding Koji Sato. The company briefly ceded the crown to SoftBank, with Kioxia later overtaking both SoftBank and Toyota. Toyota faces about $17 billion in tariff burdens and anticipates a 20 percent drop in operating profit this fiscal year as it grapples with a difficult profitability outlook. Analysts caution that aggressive cost-cutting can backfire by eroding perceived product quality, risks the brand’s value. The plan emphasizes waste reduction across operations and efficiency gains.