Group 1 Automotive Continues Nationwide Brand Alignment with Group 1 Toyota Hub City in Lubbock

Group 1 Automotive continues its nationwide brand alignment by rebranding Gene Messer Toyota as Group 1 Toyota Hub City in Lubbock, Texas. The dealership, highlighted by the Houston-based retailer, has operated under the unified Group 1 brand since April 8, 2026, as part of a wider initiative to unify its dealership network across the U.S. and U.K. The company said the transition does not change ownership, staffing, product offerings, or day-to-day operations, and customers keep working with the same local professionals. Group 1 emphasized that the rebrand connects the local store with Group 1’s scale, resources, and operational standards while preserving Toyota expertise and customer relationships built over more than two decades. Group 1 Toyota Hub City continues serving from its existing location at 6102 19th Street in Lubbock, supporting customers in Lubbock and surrounding West Texas with new Toyota vehicles, pre-owned cars, Toyota service, parts, and maintenance. Brady Keys, general manager, said customers see the same local team with clearer access to Group 1 support.