Hyundai and Genesis to launch 41 new cars in Europe by 2030

Hyundai and its premium Genesis brand plan a major push in Europe, promising 41 new or refreshed models by 2030 as they double down on a region losing some Asian rivals amid Chinese price pressure. Hyundai executives said at the company’s annual investor day on August 26 that new products will include a region-specific small electric SUV, a new electric midsize SUV, and additional commercial vehicles. The automaker aims to sell more than 420,000 electric cars annually in Europe by 2030, up from 116,000 in 2025. The effort begins with a Europe-built Ioniq 3 later this year, followed by the small SUV. Hyundai also plans combustion launches including a new i20 hatchback and a larger Tucson replacement, while considering an extended-range Santa Fe built in the U.S. Genesis will continue in Europe despite subdued demand since its 2021 launch.