New Ford Bronco Magenta Package Adds a Touch of 1980s to the SUV

Ford has unveiled the Bronco “Desert Rising” package, a Custom Garage limited-edition built for 1980s-inspired desert racing style. The program is capped at 1,000 units and priced at $13,695 each. Based on the Bronco Outer Banks, it features a white painted grille and white trail sights, plus Method wheels and a serialized console badge and magenta Katzkin leather seats. Optional graphics are available. Exterior colors are limited to Oxford White, Shadow Black, Avalanche Gray, and Ruby Red. Ford says the design draws from Coral Pink Sand Dunes State Park in Utah, using the park’s deep berry tones as its inspiration. Orders opened this week.