Doubling Down on Green: Ferrari CEO Defends Electric Vehicle Slammed by Car Lovers and the Stock Market

Ferrari’s Luce, the marque’s first fully electric model, carries a price tag of 550,000 euros (about $640,000), a point CEO Benedetto Vigna defended at a Modena roundtable after its Rome unveiling. He argued that the price reflects the model’s innovation and growing customer demand, and he stressed that the company does not plan to replace combustion engines entirely. The Luce was revealed in Rome earlier this week, and investor reaction followed with Ferrari's Milan-listed shares dropping about 8% on Tuesday. Vigna noted Luce attracted new wealthy clients while assuring fans the company is evolving rather than abandoning its legacy.